20 Decibels Blog - Latest Comments

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

Shona Milne — Fri, 12 Mar 2010 14:40:43 -0000

I had no idea I was so tweeting that much. There was so much great information I guess I felt I had to share.

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

John OBrien III — Wed, 10 Mar 2010 02:12:38 -0000

With regards to the velocity vs. ability for Twapper Keeper to grab tweets:

At Twapper Keeper we know there are cases that high velocity tagged tweets can be missed. The issue stems from the fact that as we try to keep up with all of the different tags we run into situations where we can't adjust fast enough to topics that begin to accelerate in usage.

We are finalizing Version 2 of the system (in testing right now) which will tap into the Streaming API which should eliminate these issues in the long run.

If you have any questions, just let us know.

@jobrieniii

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

Kathy Gill — Tue, 09 Mar 2010 22:32:04 -0000

OK, I know I'm looking at a subset of these tweets from TwapperKeeper -- just 8 March -- but that shows me with @kegill having 61 tweets and @kathy_live having only 37. I tweeted as @kathy_live only during the conference. That's a huge difference in data and suggests that TwapperKeeper is managing to grab only a slice of the flow during heavy traffic.

I just checked the @kathy_live account and I think I counted 74 tweets with the #140tc hashtag (you have 69). I counted 75 from @kegill for Monday -- 22 were @replies and 10 RTs.

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

Kathy Gill — Tue, 09 Mar 2010 22:06:21 -0000

LOL! I'm not sure that deserves a shout-out. :-)

The data are interesting because I /think/ that most of the @kegill tweets would be @replies whereas the @kathy_live tweets would be "session notes." I did cross-tweet some, but not that much. I don't think. Now I need to go look at my own stats for that 12 hour period (any post-even tweet was from @kegill).

I posted a few Wordles today - this is the best one, I think: http://www.wordle.net/show/...

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

Mike White — Tue, 09 Mar 2010 21:38:41 -0000

I tracked this hashtag too - my data differs a bit... http://bit.ly/aoRZet

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

Adam Schoenfeld — Tue, 09 Mar 2010 20:56:25 -0000

Thanks Joe. Great point. I think the guys at Parnassus are going to do a follow-up to dive into what was being said. I'll post a link here if and when they do that.

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

Joe McCarthy — Tue, 09 Mar 2010 20:49:03 -0000

Seems like there was a whole lot of twittering going on. Reading this analysis, one might infer that #140tc was more about the quantity of tweets - and/or Twitter followers - than the quality of the tweets ... or what was being said IRL. Are there or will there by any summaries of what was said, or learned, on a more qualitative level?

It seems much use of Twitter is about reaction. It would be especially nice to read some reflections ... especially those longer than 140 characters.

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

Adam Schoenfeld — Tue, 09 Mar 2010 20:21:01 -0000

Thanks Ayush! It's always fun to do.

Re: 140 Twitter Conference Seattle Recap: #140tc Analysis

Ayush Agarwal — Tue, 09 Mar 2010 20:16:23 -0000

Adam, I love this analysis that you push out after every #140tc. Always interesting to look back and see what happened.

Re: 5 Ways to Manage Twitter at Scale

Shashib — Fri, 05 Mar 2010 15:13:12 -0000

Hi Adam,

At Network Solutions we are doing the business unit / audience approach @netsolcares (support) @nsoffers (product offers) @nscareers (experiment) @growsmartbiz ( small Business resources) @wgbiz (women entrepreneurs) . Your post has got me thinking on a plan to do both one and two above. Thanks.

Shashi

Re: 5 Ways to Manage Twitter at Scale

Bruce Wilson — Fri, 26 Feb 2010 18:17:28 -0000

Thanks Eric, and you're welcome Adam. Good to be able to ponder these things as a group! Been thinking about this some more: just like social media "works" when there's a real person behind the tweets, one on one with "a real [named] person" works for customer service. By the way, now I'm totally looking forward to using AT&T's Twitter help rather than calling when I need iPhone-related assistance! Seems not only more time efficient, but like I'll be dealing with a fellow geek. On the other hand, if you glance at the AT&T twitter list - http://twitter.com/ATTCusto... - the agents seem to be reusing some of the same tweets. Doubtless their workflow includes pre-written responses like any other specialized customer service environment. Hard to imagine having the job of converting the 50 (100? 500??) most common customer service responses into 140 character Tweets, though!

Re: 5 Ways to Manage Twitter at Scale

Adam Schoenfeld — Fri, 26 Feb 2010 17:48:29 -0000

Bruce and Eric, thanks for the comments! I think this trend makes a lot of sense for big companies. It helps keep the signal to noise ratio higher for a targeted audience.
But as you said, it will take some thought on how to manage the workflow within the organization.

Re: 5 Ways to Manage Twitter at Scale

Eric Boggs — Fri, 26 Feb 2010 15:59:51 -0000

Agreed, Bruce. Interesting that there seems to be a shift away from a one-account-to-many social approach to a many-accounts-to-many approach...

Re: 5 Ways to Manage Twitter at Scale

Bruce Wilson — Fri, 26 Feb 2010 15:28:02 -0000

INNteresting - thanks Adam for running this down for us. The emphasis on massing Twitter accounts rather than sharing the same account (CoTweet style) makes sense, although then there still must be additional layers of admin to assign customer responses to different agents aggregate reporting on all of the different accounts. I wonder what the workflow architecture looks like for BestBuy in particular, to incentivize agents to work independently while keeping any given customer from getting 2,000+ replies.

Re: SMBSeattle Tweet Data and People

Bruce Wilson — Fri, 19 Feb 2010 19:40:20 -0000

Adam, good finally meeting you face to face at the event! And thanks for posting this: interesting analysis, crisp graphics. Incidentally, regarding Tableau, hosts of the event - besides offering a web version of their data presentation tools, as they presented to us at the event, and of course their desktop and server products...I believe they also license subsets of their tools to software vendors for use within their products....

Re: SMBSeattle Tweet Data and People

Abdul Salaam — Thu, 18 Feb 2010 19:49:06 -0000

Adam, great report and very timely, too! Thanks for coming today and tracking our volume/velocity. Great stuff!

Re: Social Media ROI, Are we there yet?

Adam Schoenfeld — Thu, 18 Feb 2010 19:16:25 -0000

David, thanks for your comment! I agree -- it won't always be critical in all organizations to tie social media to financial ROI. However, I think tracking to some kind of value is important. Things like loyalty, net promoter score, customer satisfaction, etc. all probably have some established value (clear financial or perceived). But like you say, it may take deeper analysis to figure out ROI in those cases

Re: Social Media ROI, Are we there yet?

David Wang — Thu, 18 Feb 2010 19:08:38 -0000

I think the 5 ways you mentioned are great, simple metrics marketers can use. However I'd also keep in mind that social media doesn't always tie back to financial ROI. There are other objectives for social media like increasing loyalty, branding which require a deeper analysis to figure out ROI

Re: Social Media ROI, Are we there yet?

Adam Schoenfeld — Wed, 10 Feb 2010 18:39:16 -0000

Thanks Michael! I agree, the problem and scale is different in smaller settings, but still important information to plan your time and efforts.

As one data point, I click to your blog from Twitter & Facebook far more than I do via RSS :)

Re: Social Media ROI, Are we there yet?

Michael Natkin — Wed, 10 Feb 2010 16:03:08 -0000

Nice post, Adam! I'm not exactly on the level of those brands :), but I still think about how to make the best use of my social media time. It would be interesting to look at a simplified way to do social metrics for small businesses and bloggers, given that we are all spread so thin among the various platforms we think we should probably be using.

Re: Bill Gates on Twitter: Week 1 by the Numbers

Sokrati — Wed, 10 Feb 2010 00:13:05 -0000

Its seriously amazing to see the stats........he is one of a kind attention grabber....the man deserves it though

Re: Bill Gates on Twitter: Week 1 by the Numbers

Shannon Evans — Tue, 09 Feb 2010 23:59:49 -0000

Good stuff...now I want to know more! How does he engage with others? Besides his sphere of entrepreneurial and philanthropic influence how does he influence other tweeter with whom he interacts? What words trigger what responses? What was the tone, sentiment and volume of chatter that resulted from individual tweets or streams of tweets...you really have me thinking. Great stuff!

Re: 10 Awesome Seattle Businesses and Organizations on Twitter

Adam Schoenfeld — Fri, 05 Feb 2010 19:57:42 -0000

Thanks! We'll check out those other SU accounts as well.

Re: 10 Awesome Seattle Businesses and Organizations on Twitter

SU guy — Fri, 05 Feb 2010 19:00:42 -0000

Interesting about @seattleu. I'm an SU student and follow both them and the student newspaper @SU_Spectator. @seattleu might provide for people outside the university, but if you truly want to know what's going on, @SU_Spectator has got it down.

Re: 10 Awesome Seattle Businesses and Organizations on Twitter

Adam Schoenfeld — Fri, 05 Feb 2010 17:05:46 -0000

Very well said! Thank you Tracy!

I've always been impressed with the work you are doing.